LEISA   HOLIDAY

c r e a t i v e   i n t u i t i v e
s t r a t e g i e s   o n   d e m a n d

St. Louis Metropolitan Area     415.755.8685 M     info@positiveportal.com
 
MEDICAL SALES EXPERIENCE
CHESEBROUGH-POND'S, INC. / HOSPITAL PRODUCTS DIVISION

SALES AREAS
  75 Hospitals - Metro Los Angeles - 2 years
250 Hospitals - Perimeter of Los Angeles - 1 year

 

ACCOUNT BASE
Hospitals
Physicians
Nurses
Respiratory Therapists
Pharmacists
Hospital & Retail Pharmacies
Clinics
Convalescent Homes
Visiting Nurses Associations
Medical Equipment Rental & Sales Stores
Medicare Supply Stores
Industrial Accounts
Specialty Accounts


HEADQUARTER ACCOUNTS

Major Hospital Distributors & Kit Packers
Hospital Service & Supply, IPCO, American Hospital Supply, General Hospital Supply, Trianum Health services, and others.

Surgical Dealers

Drug Wholesalers

Buyers for Major Health Groups & Associated Accounts
Kaiser Permanente Hospital Group, Los Angeles County Hospitals, 3 Veteran's Hospitals, Ross Loos Group, AMI, Loma Linda University Medical Center, UCLA Medical Center, Cedars-Sinai, Good Samaritan, Children's Hospital, Beverly Enterprises, 7th Day Adventists, and others.

Industrial Accounts
Products to on-site clinics; large volume of Q-Tips to electronic components manufacturers.

Specialty Accounts
First Aid Kit Packers, and others.

Headquarter Responsibilities
Included calling on established accounts frequently to maintain and expand our product distribution, as well as identifying and developing new accounts. Special emphasis was placed on maintaining and developing support from our distributors by working independently and in cooperation with distributor representatives to stimulate interest in our products at the account level.


PHYSICIANS ~ SALES & IN-SERVICING

General, Surgical, Cardiovascular, Thoracic, Orthopaedic, OBGYN, Urologists, Anesthesiologists, Emergency.


PROFESSIONALS ~ SALES & IN-SERVICING

Nurses, Respiratory Therapists, Pharmacists, Purchasing Agents, Administrators.


HOSPITALS DEPARTMENTS ~ SALES & IN-SERVICING

Purchasing, Central Supply, Housekeeping, OR, OB, ICU, CCU, Emergency Rooms, Urology, Burn Centers, Respiratory Care, Physical Therapy, Epidemiology, Pharmacy, Nursing In-service and Education.


DIVERSE PRODUCT LINE

Our products were either the best of competitive products or they were unique. These factors necessitated comprehensive product knowledge, accompanied by thorough in-servicing, and continual follow-up.

 

Vaseline Intensive Care Lotion
Q-Tips
Surgical Dressings
Gauzes & Bandages
Burn Pads - Standard & Custom
OB Pads
Thermometers

Respiratory Devices - Triflo, Uniflo, Blow Bottles, Specimen Traps
Glass Fluid Accumulation Bottles - Standard & Custom
Kagaroo Feeding Tubes - Gastrointestinal Delivery Systems
PVT - Standard & Custom
PVT - Standard & Custom
Urine Collection Kits
External Catheters & Leg Bags


SELECTED SALES ACCOMPLISHMENTS

50 Cases of Triflo & Uniflo per month to the Kaiser Pemanente Hospital Group in
Southern California
My atypical and innovative sales and educational strategies proved highly successful in gaining acceptance of these products by physicians, nurses, and respiratory therapists at Kaiser Hospitals. Kaiser's support for these products was pivotal, as it established our company's new diagnostic devices' credibility as a postoperative deep-breathing exercise. Kaiser's acceptance of this reversal in medical technique expedited and expanded product usage throughout the medical community and paved the way for many competitive products to be developed.

$50K Urology order to the Veteran's Hospital in Long Beach, California
I successfully sold our external catheter to this account on the basis of quality. This was the largest urology order our company had received in five years.

Disposable Lap Sponge contract to Los Angeles County Hospitals
I won this coveted contract on the basis of quality. Persistent in-servicing at several county hospitals resulted in a consenting preference for our brand.

Development of Specialty Accounts
As an example, I identified an industrial account which purchased the annual quota of our Q-Tips line for California for several consecutive years.


CONTINUING EDUCATION

Graduate courses in Anatomy and Physiology
Xerox Professional Selling Skills I and II
Keen interest and avid study of DNA and PCR tests, HIV, and HCV