P R O J E C T    O V E R V I E W

CLIENT:	Tahoe Keys Resort / Lake Tahoe Reservation Bureau
CHARTER:	Design and develop a world-class Web site that promotes the client's vacation lodging business and also benefits their resort community
SOLUTION:	Where to Stay and Where to Play in Lake Tahoe
ROI:	This site generated two million dollars in sales the first year of launch, duriing 1999! Still going strong in 2017! Update: During 2010 my technical partner redesigned the site color scheme and layout. A nice fresh look! All content remains the same and has withstood the test of time!
URL:	www.tahoevacationguide.com
PERSONAL
CONTRIBUTIONS:	• Collaborated on site strategy, design, development • Advised on organization and continuity • Researched the resort community • Solicited activity vendor information • Wrote site copy, edited copy, proofed copy • Handled Administrative Details    - copy approvals, copy revisions, photo releases, data base • Supervised HTML of copy with my technical partner • Art directed photos, charts, and graphic elements of the site • Created a direct mail piece to announce the site to participants    - design, copy, execution • Designed forward marketing and online community programs

S C O P E   O F   P R O J E C T   

Where to Play Section of the Site
• Showcased 15 major ski resorts and an abundance of winter and summer vacation activities
• Worked closely with local activity vendors and city, county, state and federal agencies

Additional Sections of the Site
• About Lake Tahoe
• About Us
• Site Map

Pages
• 200+ HTML pages of variable length
   - plus additional activity-specific and lodging-specific linked pages not on the site map

Content
• 75,000 + words of original copy

Graphics
• 30 original artwork elements
• 6 original graphic elements

Photos
• 250+ photos
• 55+ photos in two slide shows

Maps
• 30+ maps
   - ski resort mountain trail maps and road maps

Charts
• 41 data charts

And much more!     www.tahoevacationguide.com